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Whitelisting Explained: Keep Important Emails Out of Spam

Are emails going into your Spam or Other Folders?

Unfortunately the sender can’t do anything about that. The recipient (and their email service) is in complete control.

Whitelisting an email involves adding a specific email address or domain to a list of approved senders with your email provider. This list is often referred to as a “whitelist.” By doing this, you are telling your email provider that you consider emails from the specified address or domain to be safe and should be delivered to your inbox without being marked as spam.

Whitelisting is important for several reasons:

Avoiding Spam Filters: Email providers use spam filters to protect users from unwanted and potentially harmful emails. However, these filters are not perfect and may sometimes flag legitimate emails as spam. By whitelisting an email address, you ensure that emails from that address are not mistakenly filtered.

Ensuring Delivery of Important Emails: Some email services have aggressive spam filters that may catch emails from new or unknown senders. If you’re expecting an important email from a new contact, whitelisting their email address can help ensure that their messages reach your inbox.

Managing Newsletters and Subscriptions: If you subscribe to newsletters or receive emails from mailing lists, whitelisting the sender’s email address can prevent these messages from being marked as spam. This helps you stay informed about updates and promotions without missing important information.

To whitelist an email address, the process may vary depending on your email provider. Typically, it involves adding the email address to your contacts or marking the email as “Not Spam.” Instructions for whitelisting can be found in the settings or help documentation of your specific email service (e.g., Gmail, Outlook, Yahoo Mail). See below for quick instructions on how to whitelist an email using a computer browser. If you are using a mobile device or app, the steps may look slightly different.

How to Whitelist an Email in Outlook

Click the gear icon in Outlook and select “View all Outlook settings.”

Select “Mail” from the settings menu.

Choose “Junk email” from the submenu.

Click “Add” under “Safe senders and domains.”

Enter the email address that you want whitelisted.

Choose “Save.”

How to Whitelist and Email in Gmail

Log in to Gmail and Go to Your Settings by clicking the gear icon.

If it only shows “Quick Settings” select “See All Settings.”

Select Filters and Blocked Addresses.

Create a New Filter.

Add the Email Address You Want to Whitelist.

Select “Create Filter.”

Check the box that says “Never send it to Spam”

Click “Create Filter”

How to Whitelist an Email in Yahoo

Log in to your Yahoo mailbox.

Click the address book icon under the Yahoo! Mail logo. When you roll your mouse over it, it will say Contacts.

Click “New Contact.”

Fill in a name field and the email address.

Click Save.

How to Whitelist an Email in Apple Mail

a. Open Apple Mail.  

b. Go to “Mail” in the menu bar and select “Preferences.” 

c. In the Preferences window, click on the “Junk Mail” tab.

d. In the “Junk Mail” tab, select the “Allow Mail from” option.

While email filters are essential for protecting us from spam and malicious messages, they can sometimes hinder important communications from reaching our inboxes. Whitelisting trusted senders is a simple yet powerful way to take back control and ensure that important emails don’t get caught in the spam filter’s net. By following the easy instructions provided for your specific email provider, you can keep your inbox organized and ensure you never miss a crucial message again.


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