Social Media Captioning Tips: Native Tools vs Auto and When to Use Each

Captioning and subtitles on videos and social media posts are essential for making content accessible to everyone, including people who are deaf or hard of hearing, people who are watching videos in noisy environments, or simply prefer their sound to be off. However, there is some debate about whether to use native captioning or SRT files on social media.

Native captioning is built into social media platforms like YouTube, Instagram, and Facebook. It is easy to use and can be automatically generated in some cases. It can also give you a boost from the social media platform when you use their native tools. However, native captioning is not always accurate.

  • Use native captioning if you have a small following and you’re posting short videos.
  • Native captioning is also a good option if you’re using a platform like YouTube that makes it easy to add captions.
  • The social media platforms sometimes give you a boost when you use their native tools.

SRT files are text files that contain the captions for a video, along with the timestamps for when each caption should appear. SRT files can be created using video editing software or online tools. They can then be uploaded to social media platforms along with the video file.

  • Use SRT files if you’re posting long-form videos.
  • SRT files are also a good option if you’re using a platform that doesn’t support native captioning, or if you want to use a specific font or style for your captions.

Here are some additional tips for using captions and subtitles on social media:

  • Make sure your captions are accurate and easy to read.
  • Use a consistent font and style throughout your video.
  • Avoid using too much text on each screen.
  • Place captions near the bottom of the screen so they don’t block important visual information.
  • Use closed captions if you’re uploading your video to a platform like YouTube. Closed captions allow viewers to turn captions on and off as needed.

Watch this video as we dicuss this topic further:

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