TIP LIBRARY

Is Placing Ads in Every Podcast Episode a Good Idea?

Build Podcast Trust First

New to podcasting? You might be tempted to front-load your initial episodes with advertisements, but in our experience, building trust with your audience first is key to long-term success. Here’s why:

1. Early Ads Turn Listeners Off: Imagine tuning in to a fresh podcast, excited for the content, only to be bombarded with ads right off the bat. It’s jarring, screams “money over quality,” and can easily turn listeners away.

2. Build Trust, Then Monetize: Give your audience time to get to know you and your show. Prove your worth, deliver valuable content, and establish yourself as a reliable source of information or entertainment. This builds trust, making listeners more receptive to future sponsorships.

3. We Suggest 25 Episodes First: Wait until you hit around 25 episodes before introducing ads. By then, you’ll have a dedicated listener base who are invested in your show and more likely to engage with sponsors.

4. Smart Listeners Need Proof: Binge listeners are savvy. They know many podcasts don’t last. Starting with ad-free episodes shows dedication and builds trust, increasing the chance they’ll stick around for the long haul (and future ads!).

5. Maximize Revenue Strategically: Once you’ve established your podcast, ads can become a very valuable revenue stream.

Watch Here to Learn More:

Remember, podcasting is a marathon, not a sprint. Play the long game, and your listeners (and bank account) will thank you. Now go forth and create something amazing!


Check Out These Podcasting Tips Next:

Maximizing Podcast Revenue: A Guide To Securing Paid Advertisements For Your Show

Tips For Effective Ad Placement: Harnessing The Untapped Potential Of Post-Roll Podcast Advertisements

Why You Should Seriously Consider Host-Read Ads

Did you find what you were looking for? Let us know!
Scroll to Top