TIP LIBRARY

Vetting Guest Opportunities: A Guide for Podcasters

As a podcaster, appearing on other shows offers valuable exposure and audience expansion. But choosing the right guest opportunities requires careful consideration. Here’s a guide to vetting potential appearances:

Consistency and Commitment

  • Publishing Frequency: Look for shows that release episodes consistently. Weekly or bi-weekly schedules indicate commitment and a dedicated listener base. Under-30-minute episodes might not be ideal, as they limit time for building rapport and trust.
  • Promotional Efforts: Ensure the show actively promotes itself across multiple platforms like social media and podcast directories. This maximizes your exposure to potential new listeners.

Alignment and Targeting

  • Audience Match: Choose shows with audiences similar to your own for maximum impact. This ensures your message reaches the right ears and increases the chances of them becoming loyal listeners.
  • Topic Relevance: Align your guest appearances with your overall goals and brand. If you specialize in a specific area, focus on shows that discuss related topics.
  • Filling Your Gaps: Consider appearing on shows that address areas you want to strengthen. For instance, if social media marketing isn’t your forte, a guest spot on a show focusing on that topic could be beneficial.

Building Connections and Visibility

  • Website and Online Presence: Opt for shows with a dedicated website and active online presence. This demonstrates professionalism and allows for cross-promotion opportunities.
  • Search Engine Optimization (SEO): Look for shows that optimize their content for search engines. This ensures your guest appearance receives better search visibility and potentially attracts new listeners.

Supporting New Shows

  • Early Episode Appearances: Consider supporting new shows by appearing as one of their first 10 guests. This offers valuable exposure for both parties and helps establish the show’s credibility.

Watch Here to Learn More

 


Check Out These Podcasting Tips Next

Elite Podcast Guest Strategy: Give To Receive

Did you find what you were looking for? Let us know!
Scroll to Top